Coupon Clipping as the Key to Economic Rebirth
Forty-five minutes before midnight on a wintry Tuesday evening, Cathy Yoder and Monica Knight, a pair of 30-something Boise women who run a popular coupon blog called Fabulessly Frugal, strode with purpose through the parking lot of their local Albertsons supermarket. It was the third and final night of “doubles” at Albertsons. This biweekly happening, during which the store issues coupons that double the value of manufacturers’ coupons, is to dedicated coupon clippers what the full moon was to Druids. Yoder and Knight, who are Mormon and have nine children between them (Yoder: seven; Knight: two) had spent the day working on their blog and then taught a three-hour couponing class — all without a drop of forbidden caffeine. Yet with the supermarket in sight, they grew visibly jazzed, like Vegas high rollers entering a casino. “We’ll have it all to ourselves, and we’ll know all the cashiers,” Knight said.
This article is so good. They know the price of everything! This is my favorite part of the whole thing.
Later I asked Knight whether she ever buys a brand of ice cream or shampoo, say, at full price. “I don’t really,” she told me. “Cathy does. Like, she admitted that she buys chocolate-chip cookies just because she likes them.”
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