WTF is going on with Associated?

I am quite cross. Associated seems to be trying to become Key Food.

Not all Associateds, of course. This blog is about the 5-6 stores closest to my apartment. And for a long time, there has been an Associated on Grand between Manhattan and Leonard. But Key Food branded products have started showing up. And I went there after perusing the online Associated circular (which still lists it) and found all the sales wrong. I thought I was out of my gourd (was a gourd on special? who knows!) but I found a different circular for only "Ozzie's Fresh Market" without mention of Associated or Key Food.

Also they are requiring an Ozzie's loyalty card to get some deals now.

I don't like any of this. I don't like another Key Food that is worse than the original. I don't like needing another card. I don't like the circular not being online. I don't like their stupid music that is always interrupted by announcements about what is on sale that repeats the prices so many times. I hope it goes out of business. I hope it becomes Aldi.

I'm fed up.

Also, the prices are worse.